Great Singapore Sale service tactics

The Great Singapore Sale is here and has 1 month more to go. How could i miss it, right? So, today, after a tiring week of work, i was out shopping with Alan.

I have realised that shops have now employed new sales tactic to attract customers into buying their goods...

First, we have 'Answer-A-Question-Correctly-To-Get-Discount Tactic'. This was used by a shop selling bags in Far East Plaza, LevelOne. While waiting for Alan to browse at their sling bags, I was suddenly asked by one of the salesgirl, "You know how to spell 'vinegar'?" She was typing her sms apparently..

"Erm... V-I-N-E-G-A-R," I replied quickly.

"Hmmm... Wrong! No discount for you then." She must have heard me incorrectly.

"Huh..... V--I--N--E--G--A--R," I repeated but slowly.

"Ah.. Correct! Okay, 10 percent discount for you!" She said with gusto after typing the word into her handphone.

I found it to be so funny and so i urged Alan to buy his bag with 10% discount. But nope, we left the shop. 10% is too little lah....

Second, we have 'Oh-You-Came-Back Tactic'. This is also a shop selling bags at LevelOne. This time, this auntie approached us and asked us what type of bag we were looking for. Then suddenly(again!), she said to me, "Oh, just now you were here, looking for bags right? Ha, you came back again!"

Erm, she was wrong! It was the first time i stepped into her shop. Anyway, it wasnt me who wanted to buy a bag. So no point trying to feign some closeness with me. Failed. Too friendly also irks me.

Third, we have 'Ah-I-Know-You Tactic'. It was used by a shop in Cineleisure. We just stepped into this apparel shop and was quickly approached by the salesgirl. This time, it was used on Alan.

"Eh.. I know you, right?!" She asked Alan. But he denied smilingly and continued browsing through the shirts.

"I know you lah. You came here last time right? Yah, it's you!" She said excitedly. But Alan didnt say anything but looked so happy. HAHA. So i thought they knew each other. We left shortly, only to know Alan really didnt know her. Good try though.

Lastly, we have 'The Ultimate Full-Service-You-Cant-Reject Tactic. I must applaude this shop selling men's clothes at Far East Plaza second level. Their tactic was so powerful i simply succumbed.

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20 Steps to The Ultimate Full-Service-You-Cant-Reject Tactic:

1. Greet customers the moment they stepped in.

2. Ask what do they want politely.

If the reply is 'Just looking around', step aside and wait for another chance to ask the same question again.

3. After 3 times of asking the same question and if customers have not left, immediately say, 'Come, I introduce a long sleeves shirt to you!"

4. Point at a salesgirl(preferably) and say, "She is very good. She has just graduated from La Salle!"

This ensures customers will trust her choice of shirts.

5. The salesgirl will pick a nice long sleeves shirt for the customer.

If customer doesnt really like long sleeves shirt, then tell him the sleeves can be folded up and it will become casual wear.

6. Quickly ask customer to try the shirt.

She will show him how the shirt can be folded up. Direct him to the changing room quickly before he rejected.

7. Then, the salesgirl will briefly show how the shirt can be rolled up and do it for the customer.

8. Tell customer it looked nice on him.

9. Tell customer the shirt is on sale and is very cheap.

10. Without delaying, tell customer she will get a new one for him and quickly
put it on the counter.

11. Next, ask customer if he wants a short sleeves shirt as well.

If he hesitated a moment, you don't hestitate. Quickly get one for him and ask him to try on.

12. Repeat steps 8 to 10.

13. However, if he doesnt like the one the La Salle graduate has picked, ask her to get another one quickly for him to try.

14. Repeat steps 8 to 10 again.

15. If the customer is with a friend and while waiting for his friend who is trying on some shirts, compliment him and chat with him to show your friendliness.

Say, "Hey, your hair looks nice. Where do you cut it?....... How do you tell the hairstylist to cut that style?...... Then how you gel your hair to that style?...... Those standing hair are natural or you make it that way?...... Ha, I have been thinking of getting the same hairstyle too!" By saying these, it will make him happy and he will buy your shirts.

16. If your shop doesnt accept NETS/credit cards yet due to being a new shop, ask customer to pay cash.

17. However, if customers do not have enough cash, direct them to the ATM.

DO NOT ask them to go themselves because they might not come back. Ask the salesgirl to accompany them all the way to the ATM which is located at first level.

18. At no time should the salesgirl leave them even if they say she can go back to her shop first because there is a long queue at the ATM.

19. After customers have paid with cash and if are still in the shop waiting for their friends to finish trying, ask them if they want to buy more clothes since they are on sale.

Ask them to look at T-shirts if they havent bought.

20. Lastly, remember to say 'Goodbye' to customers.

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Yes I had fallen into their tactic and bought 1 long-sleeves and 1 short-sleeves shirt for $69.80 together while Alan bought 1 long-sleeves and 1 sleeveless T-shrit. But, i like the shirts though.. haha.

However, no such sales tactic was used when i bought a Philippe S+arck watch at Fossil shop. I was determined to buy the watch anyway despite someone *ahem* has been aiming for it too. My previous watch's strap has broken and i thought it was a good excuse for me to buy a new one though i could buy a new strap to replace it. But, im working and thought i will be using my pay in advanced to pay for it.

Nonetheless, it was a watch i have always wanted to get it since i saw it in year 2002. I didnt buy it because i've got new watch as a birthday gift from my sister in year 2002 already.

It has a nice exterior silver box...

and interior is a very nice clear plastic box with the watch nicely fixed...


Ok, im contented. Not forgetting a nice Philippe S+arck optical mouse i've received as birthday gift from Alan and Guanyu. HA, thanks!